Stratagic issues and Plans

Marketing plan

Even if Leasing in Ethiopia is found to be at infant stage, there is growing chance both in volume and quantity of capital goods provisions through aggressive advertising and face to face mentoring. Currently the company has potential customers in the regions as well as in the country level. The market is still not satisfied with the existing leasing companies in the country. The main customers of the company are small and medium enterprises involving in production activities in manufacturing, agro processing, agriculture and other service activities. These enterprises that are developing status or those who are expanding their business as well as those who are transforming from micro to small and medium enterprise owners, who are facing lack of capital goods/machines and have sourced from university graduate, industry and investment offices, Job Creation and Skill Development offices of the region and others directed by own hunters.

• The main long- and short- term goals of the company

Leasing help existing companies to expand their operations. Therefore, the MSMEs sector is one of the potentials the lease company shall give due emphasis in order to achieve its goal. To do so, Waliya capital Goods Finance Business Share Company shall propose unique value proposition that can meet its demand and attract this huge potential, which could potentially, provides future opportunity for the lease company as they grow to large enterprise. WCGFB S.C shall focus on MSMEs lease finance operations of selected sectors mainly manufacturing, Tourism, construction and other service and Agriculture sectors with lease finance of installment. Making fast the lease application speed, enhancing professionalism and financial knowhow of staff as well as meeting customers need is another MSMEs strategy of the on a continuous basis.

From a short run perspective, WCGFBSC should improve its branch and satellite presence to increase geographic coverage. Awareness creation and to presence good attitude about lease finance using social media like website, Facebook, telegram to reach its customers, and offer online customer service facilities (e.g: lease applications, uploading of KYC and other documents, making lease payments, and many others).

In the long run, the company intended to satisfy leasing market in the region and expand its service to country level to scale up the manufacturing and industry sector throughout the country and become a leading leasing company in Ethiopia .

Main Strategic Issues

The following are identified strategic issues of WCGFB S.C addressed in the strategic plan

• Business Promotion and Market expansion (Establish and develop strong partnership and networking with strategic client(s));
• Resource mobilization (Create and use innovative business models that Enhances company’s service Diversification);
• Customer service Excellency (Develop strategic capability of for providing best value to clients);
• Organization and people;
• Management information system/automation and digitalization;
• Financial Management (Generate reasonable return to the shareholders’ Investment);
• Risk management and compliance;
• product diversifications;

Goals

• Increasing destinations where services are provided and expand its customer outreach (customer Perspective);
• Mobilize resource and Improve Profitability (Financial Perspective);
• Increase capital goods supply (Internal Business Process Perspective);
• Achieve operational excellence (Learning and Growth Perspective);